Why the Ethanolamines Market Is Accelerating: Demand from Agrochemicals & Personal Care

The ethanolamines industry is witnessing steady expansion driven by rising demand from multiple end-use sectors including agrochemicals, detergents, and personal care products. This growth is fueled by innovations in manufacturing processes and the integration of sustainable raw materials, reflecting evolving market revenue dynamics and shifting industry trends between 2024 and 2025.

Market Size and Overview


The Global Ethanolamines Market size is estimated to be valued at USD 3.71 billion in 2025 and is expected to reach USD 5.62 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2025 to 2032.


Ethanolamines Market Growth  highlights significant potential driven by increasing industrial applications and regulatory support for eco-friendly chemicals. Market insights indicate that the growing demand for surfactants and corrosion inhibitors contribute notably to the rising industry size and scope during this forecast period.

Market Segments
The ethanolamines market analysis reveals core segments based on product type, application, and end user:
- Product Type: Monoethanolamine (MEA), Diethanolamine (DEA), Triethanolamine (TEA)
- The dominant sub-segment is MEA due to its extensive usage in gas treatment and agrochemical formulations, supported by a 2024 industry report showing 38% contribution to market revenue. DEA is the fastest-growing sub-segment, growing at over 7% CAGR, propelled by rising demand in personal care industries.
- Applications: Surfactants, Agrochemicals, Gas Treatment, and Others
- Surfactants dominate market size owing to their widespread industrial and household cleaning applications. Agrochemicals are rapidly expanding, driven by increased agricultural activities worldwide reported in early 2025 market trends.
- End Users: Industrial, Agriculture, Personal Care
- The industrial segment leads Ethanolamines Market revenue, with steady growth supported by the surge in the manufacturing and automotive sectors in 2024.

Market Drivers
One principal market driver is the advancement in greener production technologies aligned with stricter environmental norms implemented globally by 2024 and 2025. For instance, the transition to bio-based raw materials for ethanolamine production has enhanced product acceptance, reducing carbon footprints and attracting investments. This driver is further validated by increased governmental incentives for chemical manufacturers adopting sustainable practices, facilitating positive market growth trends.

Segment Analysis
Focusing on the product type segment, Monoethanolamine (MEA) holds dominant revenue performance due to its versatility and cost-efficiency. In 2024, MEA accounted for approximately 38% of the global market revenue within the ethanolamines market share. Meanwhile, DEA is positioned as the fastest-growing sub-segment, particularly in personal care applications where it serves as an emulsifier and pH regulator. A 2025 case study from a leading chemical company noted a 10% revenue increase after diversification into DEA-based specialty products, emphasizing emerging market opportunities within product segments.

Consumer Behaviour Insights
Recent behavioural shifts among end users include an increased preference for customized chemical formulations, driven by diverse application-specific needs in agriculture and cosmetics as reported in a 2024 industry survey. Additionally, pricing sensitivity is evolving; buyers are demanding better value propositions with sustainable features without compromising on cost, as per trend data collected in early 2025. Lastly, digital consumption habits have intensified, with procurement platforms facilitating faster, data-driven purchasing decisions within the ethanolamines market revenue channels.

Key Players
Prominent market players in the ethanolamines landscape include The Dow Chemical Company, INEOS Group Ltd., SABIC, and LyondellBasell. These companies implemented significant growth strategies during 2024 and 2025, such as The Dow Chemical Company’s capacity expansion in North America and SABIC’s entry into Asian markets through localized manufacturing facilities. INEOS Group introduced bio-based ethanolamine variants contributing positively to its business growth and market share enhancement during the 2024 fiscal year.

Key Winning Strategies Adopted by Key Players
A standout strategy was adopted by The Dow Chemical Company in 2025 when it integrated AI-driven process optimization, leading to a 15% increase in production efficiency and a noticeable reduction in operational costs. Additionally, SABIC’s 2024 regional diversification into Southeast Asia through strategic partnerships expanded its market opportunities, unlocking new revenue streams in emerging economies. INEOS Group’s investment in circular economy initiatives by recycling chemical by-products effectively reduced raw material dependency, creating a sustainable competitive edge.

FAQs – Ethanolamines Market

1. Who are the dominant players in the ethanolamines market?
Leading companies include The Dow Chemical Company, INEOS Group Ltd., SABIC, and LyondellBasell, all noted for their product innovations and capacity expansions between 2024 and 2025.

2. What will be the size of the ethanolamines market in the coming years?
The ethanolamines market size is projected to grow from USD 3.71 billion in 2025 to USD 5.62 billion by 2032, exhibiting a CAGR of 6.1%, according to latest market forecast data.

3. Which end user industry has the largest growth opportunity?
The industrial sector remains dominant, but agrochemicals and personal care segments reflect the fastest growth, backed by rising demand and increasing formulation requirements in 2024 and 2025.

4. How will market development trends evolve over the next five years?
Market trends will increasingly favor eco-friendly production, digital procurement mechanisms, and customized product offerings addressing dynamic consumer needs while ensuring regulatory compliance.

5. What is the nature of the competitive landscape and challenges in the ethanolamines market?
The market features intense competition focused on innovation, sustainability, and regional penetration. Challenges include raw material volatility and environmental regulations, which necessitate strategic adaptation.

6. What go-to-market strategies are commonly adopted in the ethanolamines market?
Companies prioritize capacity expansions, bio-based product development, and regional diversification to tap emerging markets, supplemented by technology-driven operational improvements to enhance performance.


 


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About Author:       


Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)





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